Faye Brookman
Pursuing An Atypical Approach To Multichannel Distribution, Conscious Coconut Lands At 600 Whole Foods Stores
Conscious Coconut founder Danielle Conte has her own take on distribution—and it just landed her brand in 600 Whole Foods stores across the United States. Landing in Whole Foods and retailers like it weren’t part of Conte’s...
All The Costs Emerging Beauty Brands Should Be Aware Of Before Entering Big Retail
The euphoria of scoring an order from a big-box retailer can quickly fade when reality sets in. Advice from those who’ve been there to emerging brand founders: Don’t count on making money in your first few years and...
Despite Omicron, Beauty Service Providers Forecast A Major Recovery Ahead
For a beauty services sector on an uphill trajectory prior to Omicron, the highly contagious variant is viewed as a setback, albeit one that brings enormous suffering, on the road to revival. Although rampant, the diminished severity of...
Unpacking The Future Of The Subscription Beauty Box Business
The beauty subscription box business boomed last year after the pandemic spread worldwide. With stores closed and people hunkered down in quarantine, home delivery of beauty products became a crucial vehicle for sampling. FabFitFun’s 2020 revenues soared...
Supply Chain Chaos Looks Like It Will Make The Holiday Season Less Bright For Beauty Brands—And Continue Into 2022
Kinks in the supply chain continue to hamstring the beauty industry, bringing delayed launches, reworked production schedules, expensive air freight, threat of higher prices, squeezed margins and the potential of holiday shortages with them. Alicia Yoon, founder and...
Hyperpigmentation Doesn’t Just Occur On The Face. Forgotten Skincare Tackles Its Presence On The Body.
Avocado pits seeded the idea for Forgotten Skincare. Alex Pottash, who grew up with entrepreneurial parents and was always drawn to launching a business, sought to reconstruct DIY grounded avocado pit body scrubs her mom used to...
Can Celebrity Beauty Brands Today Escape Pitfalls That Led To The Great Celebrity Fragrance Bust Of The 2010s?
It seems to be a daily occurrence that a known personality jumps into the beauty ring with a fragrance, skincare or cosmetics line. Last week, Jennifer Aniston revealed her new haircare brand LolaVie. Ariana Grande’s R.E.M. Beauty...
