Switch2Pure Is A Clean Beauty Retailer And Brand—And It’s Growing On Both Fronts

Estela Cockrell is in a rare position in the indie beauty world. Her company, Switch2Pure, juggles being a retailer and a brand—and both portions are growing. Following the e-commerce platform’s physical premiere about a year ago...

Curls Founder Mahisha Dellinger Enters The Blazing CBD Category

Mahisha Dellinger is at it again. Seventeen years ago, she parlayed disappointment in what was available on the market for natural hairstyles into the haircare line Curls. Developed with $30,000 of her savings, the line is now estimated...

Four Leading Beauty Entrepreneurs On Raising Money, Expanding Into Mass And Leaving Full-Time Jobs For Their Brands

In the increasingly crowded world of indie beauty brands, making headway is harder than ever, especially with major indicators tracking a slowdown in beauty sales. Compounding that, there’s chatter about a looming recession. Those factors don’t...

After Rolling Out To 30,000 Stores With Lip Balms, Moroccan Magic Is Expanding Into Skincare And Haircare

On the strength of its organic argan oil-fueled lip balm, Moroccan Magic has rolled out to 30,000 doors nationwide, including at Walgreens, Bed Bath & Beyond, Stop & Shop, Whole Foods Market, Wegmans, Target, CVS, Publix and,...

How And Why The BrowGal’s Tonya Crooks Created Sub-Brand Arches & Halos To Sell At Target

What prompted brow expert Tonya Crooks to create mass brand Arches & Halos? She wasn’t pressed for something to do. Crooks’ Los Angeles brow-shaping salon is thriving, and she has the upscale The BrowGal brand that’s...

QVC Founder Joe Segel Believes CBD Is Haircare’s Next Big Thing

Joe Segel has founded over 20 companies, notably QVC and, more recently, HairRx, a customized haircare system launched in 2017. Rather than sit back and chill, Segel has taken up the difficult task of competing in the...

Venn Launches At Net-A-Porter As The Luxury E-Tailer Expands Its K-Beauty Offering

Brian Oh, founder of Korean skincare brand Venn, wants to broaden the conversation around K-Beauty. “Unfortunately, K-Beauty in the U.S. has been defined by facial masks. Many people got introduced to K-Beauty through masks, but there is so...