Jane Carlson

Grove Collaborative’s Strict Brand Criteria Are Designed To Foster A More Ethical CPG Industry
Last year, Grove Collaborative CEO and co-founder Stuart Landesberg told Inc. magazine he reached out to 176 firms and was rejected after 75 pitches before finally landing $6.7 million in series A funding for the natural home...

What’s The Outlook For Beauty With The Pandemic Easing In The US?
The near-term outlook for the beauty industry is bright. Consumer research from management consultancy McKinsey & Co. shows American consumers are generally optimistic about the country returning to normalcy after more than a...

Lessons In Brand Building From The Founders Of Moon Juice, Summer Fridays And Sacheu Beauty
If you’re a founder starting a brand with a fandom that hangs on your every word, you’re in luck. It’s invaluable for business. However, that sort of preoccupation is unusual. For most brands, gaining loyalty doesn’t happen overnight...

Five Things Brands Need To Consider To Be Retail Ready
Direct-to-consumer distribution has been a go-to strategy for cash-strapped startups because of its low barriers to entry, but retail still has major benefits for business. Even as some brick-and-mortar concepts, particularly department...

The Prestige Cosmetics Brands Everyone Is Talking About
After the pandemic took hold in the United States in the spring of last year and the economy plunged into one of the biggest collapses in history, prestige beauty sales tanked, especially in color cosmetics. Still,...

How Beauty Unicorns Are Made
In the wake of big beauty transactions such as Puig’s reported $1 billion acquisition of Charlotte Tilbury and Shiseido’s $845 million pickup of Drunk Elephant, speculation is rampant in the industry about the brands that might...

What’s Behind Beauty Brands’ Uneasy Relationship With Amazon?
There are more active Amazon users than people living in Indonesia, the fourth-most populated country in the world with some 273 million inhabitants. The sheer reach of the e-tail giant, which continues to mount, presents an