10 Things I Wish I Knew Before Starting My Skincare Brand
When I launched Jillian Wright Skincare in 2013, I was leading a well-developed, high-profile clinical skin spa on Manhattan’s Upper East Side. I was bright-eyed, optimistic and, definitely, a bit naive. I figured I would have 50 retailers within months. I had experience, a great reputation and loyal clientele. After 15 years and 12,000 ...
Blue Beauty, Regenerative Agriculture, Community Gardens: How Mission-Driven Brands Raise Environmental Consciousness Among Suppliers and Consumers
Independent beauty companies are on a mission to change the industry from the outside, so it’s no surprise that there are so many mission-driven brands among them. Beauty brands align themselves with particular health issues or production processes and, frequently, support various causes with brand stories and marketing. Increasingly, a number of ...
Six Takeaways From Marie Claire’s 3rd Annual Power Trip
Before the first save-the-date email arrived, I was on board with Marie Claire magazine’s 3rd Annual Power Trip. As someone who spends a fair amount of time dedicated to organizing events that empower and enrich the lives of entrepreneurs (most of them women), I was keenly interested in whether the ...
How To Pique The Interest Of Your Dream Retailer
A successful brand founder once told me it took over two years to perfect her pitch. While her dedication is admirable, in today’s increasingly competitive beauty market, you don’t have the luxury of time.   Learning how to pitch is a bit like giving birth. It’s a difficult, nerve-racking process, ...