Starting With A Single Product, This New French Pharmacist-Founded Skincare Brand Is Exceeding Sales Projections

Growing up in the South of France, Natacha Bonjout revered the French Riviera’s stunning beauty and the region’s simple approach to life. Coupled with her professional background in beauty and desire to bring something new to skincare, they...

The Founders Of New Beauty Brand Apostle Are Determined To Make Men’s Makeup Mainstream In The US

Breaking into the men’s makeup category is no easy feat, as evidenced by the limited number of brands selling cosmetics directly to men. Yet, attitudes toward makeup for men, not to mention masculinity generally, are rapidly changing, with...

Inspired By His Vitiligo, Veritao Founder Amish Taploo Aims To Rewrite The Narrative That Skin Should Be “Fixed”

At 5 years old, Amish Taploo was diagnosed with vitiligo, an autoimmune skin disorder affecting an estimated 70 million people globally. Characterized by blotches that can occur anywhere on the body, vitiligo causes the skin to lose...

Plant Beauty Distillery’s Inaugural Brand Facewater Uses A Patent-Pending Distillation Process To Produce Hydrosols At Peak Potency

Roughly three and a half years ago, Plant Beauty Distillery founder Gary Grey read an article about liquor distillation that included a section about how the age-old process is employed in perfumery and cosmetics. As an entrepreneur...

How 20-Year-Old Entrepreneur Timothy Morris Built Gen Z Grooming Startup Vibe Body Care In His Garage

A little over a year ago, 20-year-old Timothy Morris founded Vibe Body Care in his garage with no seed funding or set plans for the brand’s future. “The idea was actually born when I was a sophomore...

Two Latina-Owned California Beauty Brands Collaborate On Facial Mist

Vive Cosmetics is a fast-growing Latina-owned indie beauty brand famed for its lip products, which come in high-voltage hues like flamingo pink, neon orange and fire-engine red. Recently, it stepped out of its makeup comfort zone to...

Five Rising Black Woman-Owned Beauty Brands To Put On Your Shopping List

For most of the modern beauty industry’s history, black-owned beauty brands weren’t getting the mainstream credit or visibility they deserved. Now, with growing recognition of the strong demand for skincare and haircare catering specifically to black women, we’re...