Rachel Brown
After The Pandemic Left Her With Almost Nothing, Angelica Sele Has Strengthened Angelica B Beauty As A Women’s Self-Care Space
Admitting she can be cheesy, Angelica Sele makes it a point in meetings to tell her employees at Angelica B Beauty, a spa and store in San Diego, that what they do is special. “We help our...
Bath Connoisseur Pursoma Moves Into The Mass Market With An Upcoming Launch At Target
“We provide a better bath,” declares Shannon Vaughn, founder and CEO of Pursoma. Now, the brand that began seven years ago in the high-end wellness segment is bringing its better bath products to as many people...
“Much More Than Makeup”: Emerging Brand Fluff Challenges Beauty’s Problematic Consumer Culture
Can a company sell beauty products while underselling the significance of the beauty industry? Frank Body co-founder and Fluff founder Erika Geraerts thinks so. After leaving the brand known for its coffee scrub, cheeky persona...
Branded Acquires Puracy As It Doubles Down On Its Interest In Beauty, Personal Care And Lifestyle Brands
Branded is burrowing into its category focus on beauty, personal care and lifestyle goods with the acquisition of Puracy, a personal care and household cleaning brand using natural ingredients. Terms of the deal weren’t disclosed, but...
When Beauty And Wellness Brand Founders Start Paying Themselves—And How Much
In this edition of Beauty Independent’s ongoing series posing questions relevant to indie beauty, we asked 15 beauty and wellness brand founders: At what point in your business did you start paying yourself? Why then, and what amount?...
From Etsy To QVC: Gen X And Baby Boomer Haircare Brand Maison 276 Is Accelerating As More Women Embrace Their Grays
It almost seems like Maison 276 CEO and founder Angel Cornelius was destined to create a beauty company with products for women with gray hair, but it took a while for the former hospital administrator to pursue...
Pound Cake Does For Red Lipstick What’s Long Been Done For Foundation—Create The Right Match For Consumers’ Skin Tones
How can a woman find the perfect red lipstick if red lipsticks haven’t been made for her in the first place? That’s a question that fueled Camille Bell to start Pound Cake, a new cosmetics brand rejecting...
