Rachel Brown
Here’s What It’s Like To Have Coronavirus And Run An Indie Beauty Brand
After being diagnosed with breast cancer in 2011, Cynthia Besteman launched Violets Are Blue four years later to provide safe, effective skincare for cancer patients and survivors—and everyone else. In March, she confronted a very different kind of...
“The Green Sephora”: New E-Tailer Serenade Wants To Take Zero-Waste Beauty Mainstream
Maya Luong was a loyal Sephora shopper until she woke up to environmental consequences of the plastic beauty products she was buying at the retailer. According to data supplied by Euromonitor to Teen Vogue, the beauty industry...
“Blue Apron For Skincare”: New Brand Face-Kit Makes It Easy To Create Face Masks At Home
A rising trend before the pandemic, DIY beauty has exploded during it. Stuck at home, people are dying their own hair, doing their own nails and concocting their own skincare. While founder Elizabeth Schmidt certainly didn’t predict...
Phage First: New Brand Ellis Day Skin Science Powers Products With Tiny Bacteria Eaters
If there’s anything that’s been revealed by the pandemic, it’s the power of microorganisms invisible to the human eye. While the coronavirus is a force for ill, many microorganisms are forces for good. Skincare brand Ellis Day...
Indie Hair Removal Brand Wakse’s Sales Have Soared 1,100% In The Past Month
Across America and beyond, things are becoming hairier and hairier. Specifically, those things are legs, armpits and bikini lines. Increasingly, women are deciding enough is enough, and performing a version of the quarantine chop on their body...
Is Safe Beauty The New Clean Beauty?
In the years leading up to the pandemic, the clean beauty trajectory had been one of unmitigated progress. In 2010, The Detox Market first popped up in Los Angeles, and Follain and Credo started three and five years...
This Cruelty-Free Beauty Subscription Service Is Gaining Major Momentum
Of the many business models in the beauty industry, the thin-margin beauty subscription business model may be the most difficult. Cases in point: Birchbox and FabFitFun embarked on large-scale layoffs this year prior to the pandemic-related economic collapse....
