Hand Sanitizer Startup Touchland Is Making Killing Germs Cool

To Andrea Lisbona, hand sanitizer should be much more than a cheap commodity. The founder of Touchland is situating its super sleek germ fighters squarely in the beauty segment with hydrating formulas, subtle scents, shelfie-worthy Apple-esque design,...

Nomaterra Founder Aggie Burnett Shares The Steps She Took To Win Over Sephora

Like budding baseball players dream of hitting grand slams to win the World Series, wannabe beauty entrepreneurs aspire to see their brands on display at Sephora. Nomaterra founder Aggie Burnett was definitely shooting for the specialty...

From Ancient India To The Present Day: Soma Ayurvedic Turns To Time-Tested Ingredients To Tackle Contemporary Skin Concerns

As part of Arjun Sampath’s job as a director at boutique M&A advisory firm Keva Global Partners, he traveled to India four times a year to touch base with clients across the enormous country. Unexpectedly, the travels took...

Leading Beauty E-Tailer Dermstore Reinforces Its Skincare Authority With A Major Rebrand

Dermstore is the largest pure-play beauty e-tailer in the United States, but you wouldn’t know by talking to consumers. Now, it’s rising up from under the radar. Founded by dermatologist Craig Kraffert in 1999 and acquired by...

Clean Beauty Store Aurum Rose Customizes Skincare Sample Boxes With Personal Attention, Not Algorithms

Clean beauty boutique Aurum Rose owner Marissa Waller has been known to converse with her customers about their skincare needs for hours. Time and time again, she’s noticed the in-depth conversations result in her suggesting products better...

“Truly Conscious Capitalism”: New Store Undefined Collective Focuses On Brands Created By Women And Minorities

As a beauty entrepreneur, CBD trailblazer and woman of color, Undefined Beauty founder Dorian Morris is keenly aware of the difficulties indie brands, especially ones rising out of underrepresented communities, face getting their products in front of...

A Cleanse That’s Made For Your Mouth: Alka-White Unveils A Five-Day Oral Health Reboot

Alka-White is here for mouths that need a reboot. Founded by holistic dentist Lewis Gross and his son Arden Gardell, the recently revamped brand has developed a five-day cleanse to balance oral pH for fresh breath, strong...