Rachel Brown
How Social Media-Fueled Brand Makeup Geek Is Setting Itself Up To Succeed In An Era Of Diminished Influencer Marketing ROI
When Makeup Geek founder Marlena Stell started producing makeup tutorials for YouTube more than a decade ago, she had little idea of the impact social media would have on the beauty industry. It catapulted brands like hers,...
Is It Possible To Create Truly Gender-Inclusive Scents? Scentbird’s New Brand Confessions Of A Rebel Is Banking On It
Many scents by emerging perfume brands purport to be unisex, but most aren’t actually appreciated by both men and women, according to Scentbird. With its new standalone brand Confessions of a Rebel, the subscription fragrance company...
How To Select Locations, Teach Staff And Sell In The Spa Market
In our plugged-in, anxiety-ridden society, spas beckon us to chill out and pay attention to personal maintenance. Perhaps because their roles seem so critical today, spas are poised for growth. According to research firm
Reina Rebelde Founder Regina Merson Takes Issue With Ulta Beauty’s Frida Kahlo Collection—And Suggests What Should Have Been Done
When Ulta Beauty unveiled its Frida Kahlo collection via social media on July 5, the public condemnation of its use of imagery associated with the renowned Mexican artist on makeup was almost instantaneous. The retailer faced...
More Indie Beauty Brands Than Ever Participate In Amazon Prime Day
Starting today, Amazon will put on what’s anticipated to be the largest ever Prime Day, a two-day shopping event Coresight Research forecasts will generate $5.8 billion in sales, up from roughly $4 billion over one day last...
Breakout Acne Solution Brand Hero Cosmetics Bursts Into Target
Ju Rhyu, founder and CEO of Hero Cosmetics, likes to describe her brand as acne care 2.0. “We make products for the entire life cycle of the pimple,” she says. But Hero’s 2.0 advancements extend well beyond...
After Facing Difficulty Finding Beauty Products Abroad, Orion Brown Created Black Travel Box To Help Other Women Of Color Avoid The Same Problem
During a 10-day jaunt to Japan in May 2017, Orion Brown spent two days in Okinawa, where she encountered weather she hadn’t properly packed for. “I didn’t realize that the climate was much more tropical than Kyoto and...
