Rachel Brown
In A Crowded Face Mask Market, Touch Of Urth Breaks Through With Bright Colors And Beneficial Ingredients
Monte Honarchian and Lerno Esmaeilian aren’t exactly what you’d call beauty junkies. Before the 21-year-old friends began developing clay face mask brand Touch of Urth, their skincare routines were nonexistent. “I always thought that the more you...
Can Kourtney Kardashian’s New Lifestyle Website Poosh Push Sales Of Indie Beauty Brands?
When the first Goop newsletter was sent to 10,377 subscribers in September 2008, not even Gwyneth Paltrow could have imagined its banana-nut muffin and turkey ragu recipes were the seeds of a company that’s matured to a $250...
The Next Beauty Industry Unicorn? Thrive Causemetics Is Quietly Building A Major DTC Business
Established a year after Glossier, direct-to-consumer beauty startup Thrive Causemetics receives little of its cool-girl hype. While Glossier sells aspiration in a minimalist package, Thrive exudes relatability from its signature turquoise tubes. If you haven’t heard of the...
How The Honey Pot Company Went From Selling In A Single Whole Foods To Launching At Walmart Nationwide
Feminine-care insurgents are conquering store shelves across the country. Following Queen V’s launch at Walmart, The Honey Pot Company has entered nearly 1,930 of the world’s largest retailer’s locations. Walmart joins a retail roster for The...
P.F. Candle Co.’s Los Angeles Flagship Is Filled With Instagrammable Sights And Delectable Smells
P.F. Candle Co. brings Instagram to life at a light- and plant-filled 700-square-foot alcove along a stretch of Sunset Boulevard in the Los Angeles neighborhood Echo Park that’s home to a mishmash of services, eateries and boutiques...
After An Overhaul, Natural Fine Fragrance Brand Sigil Scent Marries Mysticism And Sophistication
Sigil Scent is starting over. Four years after introducing the natural perfume brand, founder Patrick Kelly has recreated it with a new look, new merchandise, new packaging and new distribution plan befitting the luxury positioning he intends...
The Makings Of A Unicorn: How Anastasia Soare Built Anastasia Beverly Hills Into A Brand Worth More Than $3B
Anastasia Soare didn’t inherit the title of eyebrow queen. She earned it by sticking to her belief in the importance of the brow category when it barely existed in the beauty industry, outworking everybody else, staying ahead of...
