True Wild Botanics Tells A Personal And Personal Care Story Through Plants

Plants are intimately intertwined with the professional and personal lives of husband-and-wife Nisreen Azar and Scott Ward. The couple met through their careers — she’s an arborist and he runs a gardening business — and have joined forces...

Kayo Is Making Body Care Much More Than A Beauty Industry Afterthought

Kayo Better Body Care is premised on a basic fact: most skin isn’t on the face. The emerging brand is bringing body into the heart of anti-aging regimens. “Our mantra is face care for body care. It’s...

Powerella’s Aimee Gill Gives Us The Inside Scoop On The Production Of Inside-Out Beauty Merchandise

Inside-out beauty is on an incredible upward trajectory. Retailers such as Sephora, Credo, The Detox Market, Neiman Marcus, Free People and Nordstrom are plumbing the segment bursting with bars, powders, drinks and capsules. Ingestible specialists...

Essential Apothecary Alchemist Showcases Carefully Crafted Products In A Small Seattle Shop

Essential Apothecary Alchemist founder Kate Poole is coming out of her shell at the brand’s quaint new shop in Seattle. “I’m hoping the storefront gives me a little bit more legitimacy I suppose. It puts the brand more...

Celebrate Beauty Brands Wades Into Bath And Body Care With The Acquisition Of Coastal Salt & Soul

The beauty industry veterans behind Red Carpet Manicure are heading to the beach with Celebrate Beauty Brands LLC’s acquisition of Coastal Salt & Soul, a California-inspired bath and body care brand. The purchase marks the...

Ayuna Hires National Business Development Exec To Amplify Its American Presence

Ayuna is accelerating its American distribution push with the hiring of Randi Katz to shepherd national business development. Katz joins fellow Natura Bissé alumnae Begoña Sanjuan, Isabel Ramos and Tathiana Cornejo at the Spanish skincare brand that...

Luna Noel’s Scents Come With Crystals To Give Off Good Vibes  

Most fragrance brands focus on notes. Luna Noel brings frequency into the fragrance conversation. The new natural scent brand from close friends and medicinal aromatherapists Finnigan Jones and Lyndsey Johnson incorporates crystals into four so-called Earth Mood fragrances: Clouds,...