Rachel Brown
Will Ingredient Sourcing Transparency Be The New Label Reading?
As skincare companies jumped on the rose hip craze, Bloomsbury Sq. founder Niambi Cacchioli ran into trouble obtaining the ingredient for her natural beauty brand’s merchandise. “It was out of stock everywhere, and that was...
Rachel Roberts Challenges Natural Beauty Brands To Take Marketing To The Next Level
For natural beauty brands, the past was far easier than the future will be. Stores are swamped with eco-friendly personal care options, and customers have plenty to choose from if they’re switching away from conventional beauty products. Rachel...
DedCool Is Really That Cool (So Says Riley Rose And Neiman Marcus)
Most people have mementoes from their teenage years they recall with a mixture of nostalgia and embarrassment. For Carina Chazanas, that memento is her first fragrance business. “When I was 16, I did a brand called Carina Chaz....
This Recovering Alcoholic Is Motivated By Her Personal Struggles To Build A Big Beauty Brand
Some people have success handed to them, and others have to snatch success for themselves. From Molly With Love founder Molly Beane is a prime example of the latter. She overcame disadvantages in her youth and personal demons...
Want The Right Beauty Product For You? MIME Can Help Using Selfies
MIME Inc. could relegate swatching to the beauty history books. The developer of Flawless, an app matching beauty merchandise to colors in photographs, is releasing a skin analysis tool that examines selfies to recommend products...
BeauTeaBar Becomes Aurum Rose Beauty To Raise The Bar For Natural Beauty Retailing
Out with the scold. Four years into building BeauTeaBar, founder Marissa Waller is teeing up the boutique and e-tailer for expansion by changing its name to Aurum Rose Beauty and positioning it as a leading...
The Holiday Scramble To Gain Influencer Attention Begins
Santa Claus delivers countless presents, but buzz isn’t one of them. As the holiday marketing stampede begins, beauty brands are hustling to package their social media campaigns for the critical gift-gifting season. The battle to attract the attention...
