Rachel Brown
Beauty Brands Refine Paid Social Media Advertising To Maximize Precision And Community Growth
Over the last year or so, we’ve heard from many emerging beauty brands that they’ve turned off or significantly cut back on paid social media advertising. To find out more about paid social media ad strategies,...
Highstock Wants Beauty Brands To Stop Being Embarrassed And Start Getting Smarter About Surplus Inventory
When Camille van Horne launched Highstock, a startup connecting beauty brands with excess inventory to buyers globally, a smidge over six months ago, she was chagrined by just how emotional decisions about excess inventory are. “Brands...
Caught In The Crossfire: Where Brands Stand With Thirteen Lune Amid The Inclusive Retailer’s Legal Battle
Beauty journalist and “Gloss Angeles” podcast co-host Kirbie Johnson broke the news last week on her Substack “Ahead of the Kirb” of a lawsuit filed by Thirteen Lune investors Beauty Generations Fund and Relevance...
Here’s How Brands Can Stay Strong As Skincare Category Growth Stalls
In a recent Substack post, Rachel Hirsch, managing partner at Wellness Growth Ventures, wrote, “Skincare is entering a new era where consolidation > endless expansion. With a crowded market drowning in identical products, the skincare world...
ShopMy’s Playbook For Transforming Content Creators Into Salespeople For Beauty Brands
ShopMy was literally and figuratively crowned influencer monetization royalty Monday when Meghan Markle launched a page on its platform with 25 high-low beauty picks, including RMS Beauty’s Luminizer, CND Shellac’s Satin Slippers, Saie’s Glowy Super Gel,...
After Dr. Bronner’s Drops B Corp Certification, Brands Take Stock Of Its Value
Last month, Dr. Bronner’s announced it dropped B Corp certification and called on certifying body B Lab, which has granted B Corp status to multinational corporations such as Unilever Australia, Nespresso and Nestle Health Sciences, to...
Megalabs Expands Portfolio With Purchase Of Skincare Brand Geologie
Supplement and pharmaceutical company Megalabs is stretching further into beauty and personal care with the purchase of Geologie. Terms of the deal weren’t disclosed, but it comes roughly a year after Megalabs acquired...
