Rachel Brown
Beauty Industry Vet’s Gray Hair Brand Silverist Enters Retail At Credo
Silverist, the haircare brand born out of beauty industry veteran Evelyn Wang’s mission to serve people with gray hair, including herself, is bringing that mission to retail with a Credo rollout. The retail...
Rhode’s DTC Sales Bonanza Gives Brands The Wrong Idea. A DTC Expert Level Sets.
In its first year alone, Rhode, the gen Z-loved 3-year-old brand founded by Hailey Bieber that E.l.f. Beauty just scooped up for $1 billion, generated $100 million in sales in direct-to-consumer distribution.
XRC Ventures On Why Science-Backed Skincare Is “The Most Compelling Category” For Beauty Investors
Out of all the product categories in beauty today, Diana Melencio, general partner at venture capital firm XRC Ventures’ Brand Capital Fund, calls science-backed skincare “the most compelling category for early-stage investors.”
Conscious Beauty Collective Changes Name To Power Beauty Collab And Business Model To Shop-In-Shops
Conscious Beauty Collective has transitioned to a new name—Power Beauty Collab—and a new business model that curates selections of clean indie beauty and wellness brands for stores, salons, spas and fitness studios. Launched...
Do Founders Have To Build Their Brands In Public?
In an interview with Beauty Independent in April and a Substack post a month later, Ali Kriegsman, brand advisor, author of the book, “How To Build A Goddamn Empire,” and co-founder of Bulletin, discusses...
Founder Annie Lawless Jacobs Returns As Lawless Beauty CEO
Annie Lawless Jacobs is retaking the CEO reins at the namesake clean makeup brand she started nearly eight years ago, where she plans to reinforce its strengths as the prestige makeup category battles slumping sales, consumer...
The Tricky Marketing Transition From Driving DTC Sales To Supporting Retail Success
We’ve done two recent No Stupid Questions stories on marketing costs related to new products. As a follow-up to those stories, Brand Botany founder Lesley McIntosh, a fractional CMO and advisor to emerging beauty brands,...
