Meet Miles, A New Deodorant Brand For Teens And Tweens Spreading Positive Masculinity

In the spring of 2020, Carly Broderick’s then 10-year-old son Jack reached a major childhood milestone—receiving the puberty talk at school—and she realized she’d shortly be reaching a major parenting milestone: having him stink up the...

Why L’Oréal Alums And WYOS Founders Jamie Glassman and Wendy Charland Believe Self-Care Is Evolving Into Community Care

In 2021, The New York Times columnist Tara Parker-Pope wrote that the most important lesson of pandemic life was, “Self-care isn’t selfish.” She explained, “During Covid-19, we’ve learned that we are all connected, and that...

The Craftory’s Ernesto Schmitt On What It Takes To Be A Great Beauty Brand In 2023

Ernesto Schmitt, co-founder of The Craftory, a $600 million impact investment company, believes the beauty industry is at a true tipping point pushing it toward substance over style. “I personally have looked at 3,000 beauty...

The Beachwaver Co. And Baked By Melissa Cook Up A Colorful Collaboration

The Beachwaver Co. and Baked by Melissa have cooked up a collaboration. The hair products brand and cupcake company are launching a $99 ceramic rotating curling iron with a one-inch barrel,...

Revela Uses The Power Of AI To Discover New Skincare Molecule Fibroquin

Humans alone may not be equipped to find a needle in a haystack, but they could with the help of artificial intelligence. Revela set out to find the skincare equivalent of a needle...

To Mark Its Styling Debut, Fable & Mane’s First Global Campaign Makes A Statement About South Asian Diversity

For its first global advertising campaign, Fable & Mane is reinforcing its core pillars: It’s a hair oil authority unabashedly rooted in South Asian culture. Centered on the $38 product MahaMane Smooth &...

Has The Beauty Influencer Brand Bubble Popped?

For influencers looking to get into beauty, 2023 couldn’t have started less auspiciously. Forma Brands, an incubator with brands connected to influencers and celebrities the likes of Jaclyn Hill and Ariana Grande, who’s taking hers, R.E.M. Beauty, elsewhere,...