Rachel Brown
Nutraceutical Shutters Pioneering Natural Haircare And Skincare Brand Aubrey Organics
Nutraceutical is closing haircare and skincare brand Aubrey Organics, a staple of natural grocery shelves for decades. The company, which also owns beauty and personal care brands Heritage Store, Life-flo and Theraneem Naturals, disclosed the news...
From Early Champions Of Indie Beauty, New Brand Flyte.70 Takes A Modern Approach To Makeup For Women In Their 40s, 50s And Beyond
Elena Frankel and Carolyn Barber spent years helping to build other people’s beauty brands. Now, they’re building their own. The friends and business partners, who began in the beauty industry behind department store counters and were tastemakers in...
A New Coalition Of 27 Beauty Companies With B Corp Certification Will Work To Reduce The Beauty Industry’s Environmental Footprint
It’s impossible to protect the planet alone. That’s why 27 beauty companies with B Corp certification have come together to start the B Corp Beauty Coalition to clarify and bolster the beauty industry’s sustainability standards. The...
Wonder Valley’s Alison Carroll On Letting Go Of Strict Expectations And The Joy Of Packaging Material Limitations
At some point in the short history of cool direct-to-consumer brands remaking consumer categories, entrepreneurs turned their sights to olive oil. There are sustainable chic olive oil brands like Onsuri, Brightland and Citizens of Soil, CBD-tinged players such...
Beauty For Real’s 62-Year-Old Founder Leslie Munsell’s Makeup Tips Are Going Viral With Young Consumers On TikTok
Donna Lopez, founder of beauty brand development agency Making Lemonade, believes no founder is too old to go on TikTok—and her 62-year-old client Leslie Munsell, founder of the cosmetics brand Beauty For Real, is validating her...
DIBS Beauty CEO And Co-Founder Jeff Lee Intends To Build An Influencer Brand That Lasts
After a period of considerable celebrity and influencer brand proliferation, there’s understandably consumer fatigue. A headline in a recent The New York Times article by beauty writer Rachel Strugatz aptly summed up the feeling when it pleaded...
FlutterHabit Has Become A Multimillion-Dollar Company By Replicating The Look Of Lash Extensions With At-Home Products
After Kasey Jackson tried professional eyelash extensions in January 2018, the idea of futzing with mascara to lengthen her lashes seemed nonsensical. She loved that she could achieve natural-looking full lashes and not have to deal with makeup....
