Rachel Brown
Emerging As An Umbrella Company For Sustainable Brands, Eluma Beauty Inc. Acquires Miiko Skincare Co.
When Elate Cosmetics founder and CEO Melodie Reynolds incorporated her business four years ago, she did so under the name Eluma, a combination of the words “elevate” and “illuminate,” with the idea of creating an umbrella company...
Game Over For RFLCT: What The Demise Of Valkyrae’s Brand Signals About Influencers, Blue Light And The Beauty Industry
In the history of beauty brands marrying influencers with seasoned executives, RFLCT may have the shortest tenure. Less than two weeks after gamer Rachell “Valkyrae” Hofstetter went public with the news of the skincare brand she...
SolaWave’s Big $13M First Year—And Its Goal To Create Fully Customizable At-Home Treatments
Many beauty brands were born in the midst of the pandemic that spoke to quarantine beauty habits. SolaWave was one such brand. Launched in September of last year with its $149 Red Light Wand, a sleek rechargeable...
Adjustments Beauty And Wellness Brands Are Making To Cope With Ongoing Supply Chain Disruption
In this edition of Beauty Independent’s ongoing series posing questions relevant to indie beauty, we ask 23 brand founders and executives: What’s an adjustment you’ve made or plan to make to deal with the supply chain disruption that’s...
Four And Five Years Into Leading Beauty Brands, Many Founders Have Different Expectations For Their Businesses
If I’m being honest, four years into Beauty Independent, I’m a little road-weary. That’s not to say I was a spring chicken when the publication launched. I was 40 and had covered business long enough to know that...
How Curie Is Breaking The Personal Care Product Pipeline Mold
Early in the life of the brand Curie, which debuted in 2018 with a single white tea-scented natural deodorant, a customer raved she wanted to rub the product all over her body. “Customers loved the scent. They...
How Personal Care Brand Bite Is Making Refills A Major Business Driver
Millions of people have viewed Women’s Health’s 2018 Facebook video showing Lindsay McCormick, CEO and founder of Bite, chew toothpaste before brushing her teeth. For probably the overwhelming majority of those people, the activity seemed a...
