Why Muri Lelu Centers Its Story On The Cannabis Plant

When Muri Lelu launched cannabis skincare products last year, the brand’s co-founders were shrouded in mystery, choosing to be anonymous and operating under pseudonyms. The decision was partly pragmatic. The three women had full-time jobs as a...

Beauty Subscription Box Curls + Controllers Meets Consumers At The Growing Intersection Of Beauty And Gaming

Since the early days of Atari and Magnavox consoles, video games have offered a welcome escape from school, work and other realities of analog life. During the pandemic, people sought that escape more than ever. According to

The Allure Of Allure, According To EIC Jessica Cruel

Jessica Cruel holds two titles: landlord and editor in chief of Allure. The former role involves a Newark duplex that has a habit of keeping her humble. Late last month, her bedroom ceiling opened up and water from...

After Going Viral On TikTok, Delhicious Body Hit Six Figures And Has A 20,000-Person Waitlist

In an 18-second TikTok video, Delhicious Body founder Zara Saleem confesses that, when she created Migh-Tea Moisture Balm, a product with Indian black assam tea, shea butter, sweet orange oil and candelilla wax, she wasn’t trying...

How And Why Beauty Brands Are Utilizing Pinterest To Reach Consumers

With Apple’s iOS 14 update impacting the effectiveness of digital advertising, beauty brands are rethinking their strategies for connecting with consumers. Many are testing Pinterest to avoid the pitfalls of other platforms. To find out more about...

African-Inspired Clean Beauty Brand 54 Thrones Scores A Deal On “Shark Tank”

After her appearance on “Shark Tank” last Friday, 54 Thrones founder Christina Funke Tegbe’s breezy, air-tight pitch got a shoutout from long-term “Shark” investor and businesswoman Barbara Corcoran on Twitter. “Entrepreneurs, take note!” she wrote. Funke...

Better For You Wellness Set To Acquire Natural Skincare Brand Mary Louise Cosmetics As It Extends Its Beauty Reach

Better For You Wellness, a special purpose acquisition company or SPAC hunting for plant-based consumer packaged goods brands to purchase along with service providers to support them, is acquiring natural skincare brand Mary Louise Cosmetics....