Viral Tea-Based Bath Product Brand Inoki Bathhouse May Be The Calmest Thing On TikTok

Helen Yin’s mental health challenges reached an all-time high during the pandemic. Running her consulting company Onova from home with her partner Victor Li led to anxiety and sleeplessness. In addition to professional help, she turned to...

How To Make Beauty Product Claims Without Getting Into Trouble

The beauty industry is getting more and more competitive with each launch. As a result, brands within it have to hone sharper points of differentiation to set themselves apart from the pack. Product claims involving ingredient sourcing, results...

British Natural Hair Subscription Box TreasureTress Rebrands And Launches A Beauty Awards Program

When Jamelia Donaldson studied abroad in Beijing in 2013, she had to MacGyver her hair routine because she didn’t have access to any of the usual products she bought in the United Kingdom, her home country. She resorted...

How K-Beauty Is Remaining Relevant In The Era Of Skinimalism

“Say goodbye to the 12-step beauty routine,” declared the inspirational social media network Pinterest earlier this year when predicting skin minimalism would be one of the biggest trends of 2021. The declaration could have been seen as a...

You Go Natural Headwraps Raises $2M In Seed Funding

You Go Natural Headwraps has raised $2 million in a seed funding round led by Brand Foundry Ventures with participation from Capital Factory, Willow Growth Partners and Lightspeed Venture Partners. Monique Little started YGN Headwraps in 2016...

There’s No Official Definition For The Term “Clean Beauty,” But Here’s What It Means To Beauty Brands

In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 24 brand founders and executives: What does the term “clean beauty” mean to your brand?

The Founders Of Odacité And Skin Design London Share Three Tips For Retail Success

Odacité founder Valérie Grandury has a clear rule of thumb when evaluating a possible retail partner—and it’s not to place her clean skincare brand in every store possible. “We pick the people we want to work with...