Brand Report

After joining TikTok in 2019, BossUp Cosmetics exploded on the platform in the last two years when celebrities and influencers such as Meghan Trainor, Bretman Rock, Mikayla Nogueira and James Charles purchased and reviewed its...

Jeanine Mojum has struggled with highly sensitive skin since childhood, but it became practically intolerable in her early 20s when she was diagnosed with polycystic ovary syndrome and stressed from working 100 hours per week in...

MomentM, an Ayurvedic-inspired brand created to streamline consumers’ wellness routines, has launched with four supplements formulated to work together.  The supplements priced from $40 to $80 sit within three collections: Mind,...

Lawless Beauty’s Forget the Filler franchise, which started with the clean cosmetics brand’s hero plumping lip gloss in 2021, has another hit. A test of Lawless’s ability to extend Forget the...

As a cosmetic chemist, creating high-performance formulations for indie haircare and skincare brands is Alexis Forbes-Moorehead’s bread and butter, but she’s surprisingly often found herself frustrated caring for her 5-year-old daughter Khloe’s tightly coiled hair. She didn’t want...

Shay Bennaim, global brand president of Amorepacific-owned Tata Harper, has clear self-imposed marching orders. “Our near term ambition is to become an over $100 million brand in the next few years,” he says. To realize that ambition,...