Brand Report
Perfumer Maddie Phinney’s DIY Approach Turns Centerfold Into A Niche Fragrance Hit
The way that perfumer Maddie Phinney brings a do-it-yourself flair to the $4 billion niche fragrance market is like a whiff of fresh air, layered with notes of boozy, chocolate-covered cherries and nuts. Centerfold, the gourmand eau...
Inkbox Co-Founders Explore Buyback As BIC Prepares To Shutter Brand
Co-founders Tyler and Braden Handley are exploring a buyback of Inkbox as BIC prepares to shutter the buzzy temporary tattoo brand this quarter and dismantle its skin-focused division. The potential buyback and closure come roughly...
Beauty With A Mission: Osier Connects Addiction Recovery To Skincare
A prominent figure in the substance abuse treatment industry, Cheree Ashley opened three recovery and treatment centers—Bright Future Recovery, Avila Heights Recovery and Robles Ranch—shortly after becoming sober in 2015. “I used to be intravenously...
Tubby Todd Moves From DTC To Retail As Target Bets On Premium Baby Care
Tubby Todd Bath Co is entering Target, marking a major milestone for the premium baby skincare brand after more than a decade of growing its business online. The Target rollout kicks off this month with...
Sexual Wellness Group Launches As Vertically Integrated Home Of Hello Cake And Trigg Laboratories
There’s a new vertically integrated holding company on the sexual wellness scene: Sexual Wellness Group, which houses the brands Hello Cake, Wet Lubricants and Turn On Lubricants along with manufacturer Trigg...
New Brand Brazil Edition Marries Amazonian Ingredients And Peptides For High-Performance Haircare
Today, many people associate Brazilian beauty with keratin smoothing treatments, butt lifts and body care rituals, but Rogerio Cavalcante argues that the country’s biggest draw lies in its nutrient-rich natural resources from the Amazon such as...
