Well+Good Is Breaking Up The Biohacking Boys Club

Beware biohacking heroes Tim Ferriss and Dave Asprey, a gang of girl bosses is coming to eat your lunch (after drinking their Bulletproof Coffee, of course). On Wednesday night, at the first talk...

Skincare Shoppers Are Increasingly Saying No Thank You To Synthetic Ingredients

Evidence is mounting that unease over potentially harmful synthetic ingredients is shaping the skincare market. Following a report from the NPD Group determining that consumers increasingly seek face products without parabens, phthalates, sulfates, fragrance...

Schmidt’s Naturals Pushes Beyond Pits

Schmidt’s Naturals is moving from armpits to other body parts. The fastest growing natural deodorant company in the U.S. is introducing six bar soaps in a test of...

Sense Of Smell Drives Consumer Experiences At Perfumariē’s Discovery Studio

Perfumariē knows the nose knows. The online-offline concept encourages fragrance shoppers to consider scents at Discovery Studio, a wine bar of sorts for perfume, with their sense of smell before they purchase. The 600-square-foot New York space opening next...

Samudra Squad Could Teach Taylor Swift’s Squad A Few Lessons In Badassery

Social media influencers and celebrities aren’t the be-all and end-all for beauty spokespeople. Samudra Skin & Sea picked its brand ambassadors based on their fearlessness rather than Instagram followers or IMDB credits. Together, the four...

IBE’s Best In Show Awards Return With Even More Categories For Your Consideration

Indie Beauty Expo wrapped up three shows in 2017 with almost 400 exhibitors—up from 230 in 2016—making the annual IBE Best In Show Awards competition fiercer than ever. Nominees have been chosen...