The New Niches: Fragrance Brands To Watch In 2025

As more consumers choose the “fraghead” life, new players are entering the fragrance field to meet the demand of those who don’t want to smell like everyone else—and are willing to spend significant money not to. ...

South Asian-Inspired Skincare Brand Love, Indus Returns To QVC After A Sellout Debut Last Year

Love, Indus is appearing on QVC today, marking the third time in less than six months it’s been featured on the shopping network that beams into hundreds of millions of homes.  The South...

Everlane Alums Give Mineral Sunscreen A Luxury Skincare Twist At New Brand Good Weather Skin

For most of its nearly century-long history, mineral sunscreen has often been considered an objectionable, utilitarian basic rather than an aspirational totem, but new brand Good Weather Skin is giving it a modern-day makeover to change that....

Nominations Open For Beauty Independent’s Sixth Annual Beacon Awards Program

Nominations are open for Beauty Independent’s Beacon Awards, the annual program honoring the brightest lights in the emerging beauty space. Now in its sixth year, the Beacon Awards...

Subtl Rebrands For Time-Pressed Older Millennials Interested In No-Fuss Beauty

Six years since Rachel Reid launched Subtl with stackable products she could squeeze into a tiny cross-body bag for refreshing her makeup in the morning after she spent the night at her boyfriend’s house, a...

With $2.9M In Funding, Vibrant Plastic-Free Mexican Makeup Brand Aora Expands To The US

Mexico City-based sustainable makeup brand Aora has raised $1.4 million, increasing its total pre-seed funding to $2.9 million and setting it up for expansion in the United States, where it’s entered via e-commerce in advance of launching...