Brand Report
With $2.9M In Funding, Vibrant Plastic-Free Mexican Makeup Brand Aora Expands To The US
Mexico City-based sustainable makeup brand Aora has raised $1.4 million, increasing its total pre-seed funding to $2.9 million and setting it up for expansion in the United States, where it’s entered via e-commerce in advance of launching...
NIQ Projects Indie Beauty Will Continue To Eat Into Conglomerate Market Share
The indie beauty insurgency is far from done, according to NielsenIQ. For the 52 weeks ended Jan 25, the consumer intelligence firm estimates the growth rate of indie beauty brands was more than double the growth rate...
Fragrance Brand Ourside Turns Trademark Setback Into A Community-Building Effort
When Ourside’s bestselling fragrance Dusk was challenged on trademark grounds last year, instead of fighting a legal battle that could cost thousands of dollars, founder Keta Burke-Williams turned the setback into a community-building exercise by asking...
Miami’s Sought-After Skin Savant Amy Peterson Launches Power-Packed Brand Lenox And Sixteenth
For Miami glitterati, Amy Peterson has become a skincare hero. In her 5,000-square-foot, 13-room namesake aesthetics office in the heart of South Beach, there are 16 machines to plump, freeze, burn and smooth the skin, from the...
New Wellness Brand Mabel’s Mushroom Microdosing Plan For Mental Clarity
All aspects of women’s health have long been overlooked and understudied, especially women’s mental health. New French wellness platform Mabel believes microdosing functional mushroom products could be part of the solution. Created by...
All In On Weight Loss, Hims & Hers Shakes Up Teledermatology With Sudden Closure Of Apostrophe
Hims & Hers spent an estimated $16 million to run a 60-second Super Bowl commercial on Feb. 9 in which, against the backdrop of Childish Gambino’s “This is America,” it railed against the American health care...
