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AJ Crimson On Building A Luxury Makeup Brand Speaking To Black Women And The Potential Of A Diffusion Line
AJ Crimson has gone from “8 Mile” to the department store aisle. The celebrity makeup artist, who caught a big break on the Eminem-fronted film and will launch his 8-year-old namesake prestige makeup brand at Nordstrom by...
After Reinventing The Shower Cap, Design-Focused Brand Shhhowercap Is Now Poised To Do Much More
Too much focus is scarcely ever a bad thing for a brand in its nascent stages. Shhhowercap is case in point. Founder Jacquelyn De Jesu launched it in 2015 with very clear vision to upend the shower...
The Philosopher Queen Of Clean Fragrance: The 7 Virtues Founder Barb Stegemann Talks Inspiration And Expansion
Barb Stegemann’s list of accomplishments is so impressive it borders on intimidating. She’s founder of clean and conscious fragrance brand The 7 Virtues, one of the highest-grossing brands to come out of “
Small-Batch Botanical Skincare Line Linné Is Ready To Bloom
Jenna Levine began tinkering with recipes and sharing the resulting concoctions with her family at an age when most kids are learning to read. Following the instructions of “The Herbal Home Spa” by Greta Breedlove, one...
KraveBeauty Is Challenging The Beauty Industry To Take On Hyperconsumerism
Last year, KraveBeauty launched zero products. The lack of releases wasn’t due to pandemic supply chain issues or the beauty equivalent of writer’s block on the part of the skincare brand’s founder Liah Yoo, the YouTuber-turned-entrepreneur....
Digital Destination Well Defined Wants To Help The Wellness Industry Take Better Care Of Itself
The protracted pandemic has caused even marginally wellness-minded consumers to dive deep into the vast concept looking for support from supplements to boost immunity and face yoga to relieve jaw tension caused by stress-induced clenching. Ironically,...
