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Digitally Native Hair Brand Insert Name Here Modernizes Old-School Customer Service To Generate Loyalty
When ColourPop launched four years ago, twentysomething friends Jordynn Wynn and Sharon Pak appeared on the digitally native cosmetics brand’s social media feed to talk about eyeshadows, blushes and more in a goofy, affable way. Their banter,...
Vanity Planet’s Alex Dastmalchi Has Gone From Being Smuggled Out Of Iran To Selling Over Two Million Skincare Devices
The status quo in the beauty industry isn’t eternal. At one point, Clarisonic was the king of skincare devices, but upstarts like Vanity Planet have challenged its reign. Powered by influencers such as Bretman Rock, Nikkie de...
Skyn Iceland Overcame A Recession And Sephora Exit To Reach $20M In Retail Sales And Counting
Sarah Kugelman has a knack for spotting beauty trends before they emerge. When she created the website Gloss.com in 1999, Amazon had barely budged beyond books. Far in advance of self-care being a ubiquitous buzzword, she foresaw that...
LOLI Beauty’s Tina Hedges On The Surprising Results Of A Product Recall, Consumers’ Soaring Interest In Sustainability And Confronting Ageism
A zero-waste beauty brand requires much more than zero effort to create. Tina Hedges investigated countless varieties of plastic, aluminum, paper and glass packaging before choosing her zero-waste beauty brand LOLI Beauty’s food-grade glass yogurt jars, and...
Evereden Has A Long-Term Vision To Be The Standard-Bearer For Family Skincare
When people have children, they generally aren’t focused on the preponderance of their children’s lives that will filled by adulthood. The same goes for brand founders. They often focus on the launch stage to the detriment of their...
The Jamie Oliver Of Beauty: How The Glow Creator Anita Bechloch Made Natural Skincare Accessible And Appealing
With the publication of “The Glow” in 2015, a German-language do-it-yourself cosmetics recipe book modeled on the simplicity of chef Jamie Oliver’s approach to food, beauty maven Anita Bechloch launched an omnichannel brand that reinvented natural cosmetics by...
