Brands

Sabreen Cosmetics Redefines Clean Luxury Cosmetics Through The Lens Of Its Black Women Founders
“Being women of color, we are redefining what luxury is,” says Saliah Mustafa, who with her sisters Najiyyah and Kareemah launched the clean beauty brand Sabreen Cosmetics in 2018. “A lot of time we haven’t seen what...

Jillian Wright Departs IBMG As Company Charts New Course
Co-founder Jillian Wright is departing Indie Beauty Media Group as the company enters a new phase following a restructuring in 2020. Wright, who started IBMG’s landmark event, Indie Beauty Expo (IBE),

Paula’s Choice Founder Paula Begoun On Being Controversial, Selling At The Right Time, Clean Beauty And Cosmetic Procedures
When Unilever revealed in June last year that it was buying Paula’s Choice from private equity firm TA Associates for a reported $2 billion, several people were caught off guard. Specifically, the heavily male direct-to-consumer booster contingent...

From An Ex-Beauty Editor, New Microbiome Skincare Brand Editrix Skips Probiotics In Favor Of Prebiotics And Postbiotics
It’s a good thing Editrix has a writer and editor as its founder and CEO—Dahlia Devkota was formerly beauty editor at the magazines Allure and W—because its products take some explaining. Launching today, the brand is the...

Nutraceutical Shutters Pioneering Natural Haircare And Skincare Brand Aubrey Organics
Nutraceutical is closing haircare and skincare brand Aubrey Organics, a staple of natural grocery shelves for decades. The company, which also owns beauty and personal care brands Heritage Store, Life-flo and Theraneem Naturals, disclosed the news...

From Early Champions Of Indie Beauty, New Brand Flyte.70 Takes A Modern Approach To Makeup For Women In Their 40s, 50s And Beyond
Elena Frankel and Carolyn Barber spent years helping to build other people’s beauty brands. Now, they’re building their own. The friends and business partners, who began in the beauty industry behind department store counters and were tastemakers in...