Brands
“Much More Than Makeup”: Emerging Brand Fluff Challenges Beauty’s Problematic Consumer Culture
Can a company sell beauty products while underselling the significance of the beauty industry? Frank Body co-founder and Fluff founder Erika Geraerts thinks so. After leaving the brand known for its coffee scrub, cheeky persona...
Curly Haircare Rocket Ship LUS Brands Brings On Beauty Vet As CMO To Gear Up For More Growth
Sahar Saidi founded LUS Brands in 2017 with a $30,000 bank loan and two part-time contractors. One helped with customer service, the other with Facebook advertising. “I wore many hats in the early days,” she recounts. Four...
PMS Gummy Vitamin Brand FLO Vitamins Evolves Into Broader Company O Positiv
After rapidly achieving seven-figure sales, PMS relief gummy brand FLO Vitamins is preparing for its next stage of growth addressing a wide variety of women’s health concerns—and beyond. It’s rebranded to O Positiv,...
From Etsy To QVC: Gen X And Baby Boomer Haircare Brand Maison 276 Is Accelerating As More Women Embrace Their Grays
It almost seems like Maison 276 CEO and founder Angel Cornelius was destined to create a beauty company with products for women with gray hair, but it took a while for the former hospital administrator to pursue...
Soshe Beauty Is Out To Make Refilling Mascara Easy With Shipping Fee-Free Subscriptions
Three years ago, as Sahar Rohani entered her sophomore year at USC, she decided to make changes in her daily routine to reduce its environmental footprint. She turned to her makeup stash first. “I realized I had so...
The Nature Of Things For The Brand Nature Of Things: Strategic Retailers, International Growth, Distinctive Packaging And Complex Formulations
By the time Jamie Leilani Pelayo co-founded Beacon Award-winning beauty and wellness brand Nature of Things in 2019, she had years of beauty industry and entrepreneurial experience under her belt at the likes of Sephora, Violet...
