Brands
A Study By Deciem And Spate Discovers Concerns About Cosmetic Ingredient Safety Are Showing Up In Google Searches
Consumers’ worries about the dangers of cosmetic ingredients are increasing—at least that appears to be the case from their online skincare searches. In partnership with Estée Lauder Companies Inc.-owned Deciem, the company behind The Ordinary, NIOD and...
Why Stephanie Flor Is Rebranding Around The World Beauty To Focus On The Latina Community
Stephanie Flor’s 14-year career as a makeup artist, travel influencer and entrepreneur providing global beauty tours through her company Around The World Beauty came to a screeching halt in March of last year when COVID-19 struck the...
“The Mexican Martha Stewart”: How Sandra Velasquez Is Building Nopalera Into An Upscale Lifestyle Brand Para La Cultura
To mark Hispanic Heritage Month, which runs from Sept. 15 to Oct. 15, Nopalera is launching at Nordstrom along with fellow Latina-led indie beauty brands Vamigas and Joaquina Botánica. Founder Sandra Velasquez, who was...
As Students Return To School, Gen Z Brand Higher Education Skincare Has A Vibrant New Look To Entice Them
Higher Education Skincare has a new look to wow the co-eds returning to college campuses. Launched in 2018 before gen Z beauty caused a big to-do in the beauty industry, the brand aimed at 18- to 29-year-old...
Hyperpigmentation Doesn’t Just Occur On The Face. Forgotten Skincare Tackles Its Presence On The Body.
Avocado pits seeded the idea for Forgotten Skincare. Alex Pottash, who grew up with entrepreneurial parents and was always drawn to launching a business, sought to reconstruct DIY grounded avocado pit body scrubs her mom used to...
Better Not Younger Launches At Ulta Beauty, Gen Z’s Favorite Beauty Retailer, To Serve Gen X And Baby Boomer Consumers
Ulta Beauty, the favorite beauty retailer of gen Z, has brought in a haircare brand that caters to gen X and baby boomers. Better Not Younger has arrived at close to 600 of the chain’s...
