Brands
Four New Hand Sanitizer Brands Created Virtually Overnight
Hand sanitizer sales shot up 470% at the beginning of March as panicked Americans stockpiled the basic germ fighter to combat coronavirus. Since then, the panic has calmed, and hand sanitizer sales have slowed, in part due to...
Unprecedented Hand Sanitizer Demand Pushes Soapbox’s Production From 160K To 7M Units
For 18 months, Soapbox had been fruitlessly trying to convince Starbucks to bring its hand soaps into the coffeehouse chain’s locations. In February, the personal care brand caught a major break. It had the ability to produce...
Why Not A Third? Charlotte Knight Launches New Brand Skin Proud While Growing Ciate And Lottie London
As quarantine stretches into a months-long ordeal for much of the Western world, beauty brands are struggling to take care of customers, retain valuable employees and simply stay afloat until the threat of the coronavirus pandemic passes. Triple...
Here’s What It’s Like To Have Coronavirus And Run An Indie Beauty Brand
After being diagnosed with breast cancer in 2011, Cynthia Besteman launched Violets Are Blue four years later to provide safe, effective skincare for cancer patients and survivors—and everyone else. In March, she confronted a very different kind of...
“Blue Apron For Skincare”: New Brand Face-Kit Makes It Easy To Create Face Masks At Home
A rising trend before the pandemic, DIY beauty has exploded during it. Stuck at home, people are dying their own hair, doing their own nails and concocting their own skincare. While founder Elizabeth Schmidt certainly didn’t predict...
After A Year On The Market And $10M In Sales, Eric Ryan’s First-Aid Brand Welly Revs Up Its Retail Reach
Serial entrepreneur Eric Ryan has a knack for spiffing up everyday products. He did it with household cleaning at Method and supplements at Olly. Now, he’s doing it with first aid at Welly, a brand advancing along...
