Brands
Sense Of Smell Drives Consumer Experiences At Perfumariē’s Discovery Studio
Perfumariē knows the nose knows. The online-offline concept encourages fragrance shoppers to consider scents at Discovery Studio, a wine bar of sorts for perfume, with their sense of smell before they purchase. The 600-square-foot New York space opening next...
Samudra Squad Could Teach Taylor Swift’s Squad A Few Lessons In Badassery
Social media influencers and celebrities aren’t the be-all and end-all for beauty spokespeople. Samudra Skin & Sea picked its brand ambassadors based on their fearlessness rather than Instagram followers or IMDB credits. Together, the four...
Smoothie Beauty’s Stephanie Peterson Serves Up Fresh Skincare
We’ve heard of skincare that looks good enough to eat, but we’ve never actually considered taking a bite until Smoothie Beauty came along. The new brand from beauty blogger and model Stephanie Peterson, who’s graced...
IBE’s Best In Show Awards Return With Even More Categories For Your Consideration
Indie Beauty Expo wrapped up three shows in 2017 with almost 400 exhibitors—up from 230 in 2016—making the annual IBE Best In Show Awards competition fiercer than ever. Nominees have been chosen...
Rising Beauty Brands Land Starring Roles On American Beauty Star
American Beauty Star, the makeup and hair competition premiering Thursday on Lifetime, is turning the spotlight on beauty brands that aren’t television regulars. Instead of L’Oréal, CoverGirl, Dove or Pantene, the show has secured Huda Beauty,...
Rebel Cause: Regina Merson Reimagines Makeup For Modern Latinas
Regina Merson often straddled two cultures and careers. She spent most of her life in the United States, yet has a deep attachment to her native Mexico; and she was an unhappy attorney with a side passion for...
