Deal Flow

As Funding Flows Into The Wig Category, Marketplace Upgrade Closes $1M Seed Extension Round
Wig and extension marketplace Upgrade has closed a $1 million seed extension following its $1.7 million seed round in May last year. The new round was led by The Artemis Fund and Mercury Fund, Logitech...

Hormonal Wellness Brand Wile Raises $3M From Serena Williams And Others, Launches At Whole Foods
Wile, a hormonal health supplement brand aimed at women aged 40 and over, has raised a $3 million seed round involving Serena Williams’ new venture fund Serena Ventures. Other participants in the round...

AI-Driven Wig Customization Company Parfait Receives $5M In Funding
Parfait is gearing up to disrupt the wig category with $5 million in funding. The funding round was led by Upfront Ventures and Serena Ventures, backer of wig and hair extension company Mayvenn. Other participants include...

Sommer Ray’s Imaraïs Beauty Raises $1.25M In Seed Funding, Expands Retail Distribution
Less than a year after entering the market with better-for-you ingestible skincare gummy Glow, influencer Sommer Ray’s Imaraïs Beauty has raised $1.25 million at a $12.5 million valuation. Private individuals from Canada,...

Helen Of Troy Buys Leading Textured Haircare Brand Curlsmith For $150M
In a hot haircare category, Helen of Troy is adding to its strong bench with the acquisition of textured haircare brand Curlsmith. The owner of Drybar’s haircare products line and Hot Tools’ styling appliance range is...

Biossance Parent Company Amyris Acquires Clean Beauty Retailer Onda
Amyris is acquiring Onda Beauty, the boutique clean beauty retailer co-founded by Naomi Watts. The deal marks the first retail acquisition for the synthetic biotechnology company that owns the Biossance, Pipette, Costa Brazil and Olika, and...