Beneath the Surface
Halloween Could Be Spooky For Beauty This Year
The beauty industry is looking for new ideas to scare up Halloween sales this year. Although Halloween doesn’t have the sales kick of other holidays, it’s a crucial social media magnifier for makeup brands as customers and influencers...
The Medicine Cabinet Is Getting A Makeover From Brands Challenging Over-The-Counter Staples
There’s a brand counterculture brewing that’s remaking the over-the-counter medicine category. Drugstore classics like Claritin, Band-Aid and Excedrin are being challenged by startups, including Welly, Tru-Colour Products, Marea and Hilma, that have created better-for-you...
The State Of Independent Beauty Post-Pandemic
On Friday, March 13, the White House declared the coronavirus outbreak a national emergency in the United States. Every day since for every person and every industry has been nothing like the days that came before it. However,...
Etsy Is Back For Beauty In A Big Way—But It’s Not Without Problems
On April 3, when the White House Coronavirus Task Force and the Centers for Disease Control and Prevention recommended people wear cloth face coverings in public, the race was on to respond to the rush in demand for...
The Beauty Industry Made Consumers’ Skin Sensitive—And Now It’s Here To Help
Back in 2011, when K-Beauty was entering the United States, its 12-step skincare philosophy was simultaneously extravagant and alluring to beauty consumers, even if a bit nonsensical to some. Still, its more-is-more approach—part of a South Korean soft-power...
Eight Initiatives Aimed At Improving Inclusivity At Hair Salons
Conversations around salon segregation have moved to the fore in the beauty world this year as the United States attempts to come to grips with systemic racism. In the wake of global protests following the killing...
