Roll Tide: The Surprising Ascent Of An Ancient Beauty Tool

Beauty brands like Nu Skin, Foreo, ReVive, Dermaflash and ZIIP have introduced Star Treky devices that promise to smooth and brighten skin texture with LED lights, microcurrent technology and digitized dermaplaning. Despite the high-tech hoopla, it’s...

Happy Galentine’s Day: The Empowering Holiday Powers Beauty Purchases

Three years ago, Boxfox assembled Galentine’s Day offerings without much expectation for how they’d do. COO and co-founder Sabena Suri figured the unofficial holiday gave the personalized gift box company a chance to applaud women...

Crowdfunding For A Beauty Brand? Start Small

When Finnigan Jones and Lyndsey Johnson launched their first Kickstarter campaign last July, they sought to raise $75,000 during a 30-day period for their fledgling natural perfume brand Luna Noel. They’d prototyped about 100 units, but needed...

Brand Founders Look Back At A Strong Holiday Season To Look Forward To Later This Year

As the calendar flips from holiday shopping to holiday returns, indie beauty brands are beginning to reflect on the fourth-quarter rush to determine their strengths and sore spots in anticipation of planning for this year’s busy holiday season....

Beauty Not As Pain, But A Remedy For It

Former yoga teacher and nutrition coach Zander Gladish wasn’t inclined to take painkillers, but pain in his shoulder, spine and under his arm from T4 Syndrome in addition to a loss of strength and dexterity was pushing him...

20 Bold Indie Beauty Predictions For 2018

This year has been monumental for indie beauty. Emerging brands siphoned market share from behemoth beauty conglomerates. Retailers across the spectrum from department stores to discounters pounced on the upstart bandwagon. Mergers and acquisitions soared with brands such...