Beneath the Surface

When Finnigan Jones and Lyndsey Johnson launched their first Kickstarter campaign last July, they sought to raise $75,000 during a 30-day period for their fledgling natural perfume brand Luna Noel. They’d prototyped about 100 units, but needed...

As the calendar flips from holiday shopping to holiday returns, indie beauty brands are beginning to reflect on the fourth-quarter rush to determine their strengths and sore spots in anticipation of planning for this year’s busy holiday season....

Former yoga teacher and nutrition coach Zander Gladish wasn’t inclined to take painkillers, but pain in his shoulder, spine and under his arm from T4 Syndrome in addition to a loss of strength and dexterity was pushing him...

This year has been monumental for indie beauty. Emerging brands siphoned market share from behemoth beauty conglomerates. Retailers across the spectrum from department stores to discounters pounced on the upstart bandwagon. Mergers and acquisitions soared with brands such...

In the bargain blitz that is Black Friday and Cyber Monday, indie beauty companies duked it out for dollars with steep discounts and gift sets that drove sales, but left brands and retailers curious about the implications of...

Mini product madness can be maddening to beauty brands. Shrunken sizes are storming stores and e-commerce sites as retailers the likes of Belk and Sephora, where research firm The NPD Group spotted over 400...