Expert Dialogue
Youth To The People Co-Founder Joe Cloyes Shares Four Important Strategies That Led To L’Oréal Acquiring The Brand
No doubt about it, 2021 was a banner year for clean skincare brand Youth to the People. In August, it rolled out its first out-of-home advertising campaign in five cities. In September, it won Beauty Independent’s Beacon...
Formula Botanica’s Lorraine Dallmeier Says Beauty Isn’t Getting Real About Sustainability Unless It Focuses On Degrowth
Businesses racking up carbon credits as they launch product after product, even if those products housed in recyclable packaging, aren’t going to save the earth. Biologist Lorraine Dallmeier, CEO and owner of Formula Botanica, the online organic...
Why Jones Road Beauty CMO Cody Plofker Isn’t Convinced Livestream Shopping Will Take Off In The US
The dynamics of the last few years have seemed tailor-made to ignite a livestream shopping groundswell in the United States. Already successful in Asia, the domestic market had been tipped in the livestreaming direction by social commerce experiences...
Clio, Ilia And Amyris Executives On What Makes A Brand Acquisition Material And Post-Acquisition Realities
Many founders think selling their brand is the ultimate sign of success, but striking the right deal is often complicated. Even $100 million businesses can have tricky paths to an exit. Clio, the sexual wellness device and...
A Look At The Rocky Reality Of Dealing With Freight Today—And Tips For Keeping Rates Down
The volatility of shipping rates from China is a major challenge for beauty brands today. Rising fuel costs, pandemic impacts and supply chain delays have all contributed to that volatility, making it hard for brands to operate with...
How To Be Transparent In A Complex Beauty Industry, According To Beauty Industry Experts
Beauty shoppers today are clamoring for purpose-driven brands that truly walk the walk. They have keen eyes for greenwashing and are wary of broad-sweeping claims, but real sustainability strides, ingredient substantiation and other measures to adhere to...
