Expert Dialogue
A Look At The Rocky Reality Of Dealing With Freight Today—And Tips For Keeping Rates Down
The volatility of shipping rates from China is a major challenge for beauty brands today. Rising fuel costs, pandemic impacts and supply chain delays have all contributed to that volatility, making it hard for brands to operate with...
How To Be Transparent In A Complex Beauty Industry, According To Beauty Industry Experts
Beauty shoppers today are clamoring for purpose-driven brands that truly walk the walk. They have keen eyes for greenwashing and are wary of broad-sweeping claims, but real sustainability strides, ingredient substantiation and other measures to adhere to...
Looking To Boost DTC Sales? Nik Sharma Recommends Emerging Brands Focus On Three Key Areas
If a direct-to-consumer brand founder fell asleep five years ago and woke up in 2022, she might think she was in the middle of a nightmare. Broken supply chains, high customer acquisition costs and record inflation have led...
A Peek At Prestige Haircare’s Rise From Two Emerging Brands Enmeshed In It
Haircare, a beauty industry category relatively light on deal activity historically, has seen an explosion of interest of late from investors due to sales growth, a slew of emerging brands and consumers’ willingness to...
Inside The Fundraising Process That Led To Vegamour’s Big $80M Deal
More than three years after it started, Vegamour crossed $1 million in monthly sales in November 2019. Ultimately, its business surged 800% that year. The sales and growth attracted investors, and General Atlantic poured $80 million into the brand for...
From Being Careful About COGS To Creating Unique Bundles, Beauty Brands Discuss Retail Strategies That Work
In the late 2010s, direct-to-consumer (DTC) brands bypassing middlemen, most notably traditional retailers, achieved success by amassing large customer bases at relatively low cost. Today, things aren’t as they once were. In an exceedingly saturated market, the costs...
