Expert Dialogue
Andrea Van Dam On Seizing The Amazon Opportunity
As entrenched beauty players sidestep Amazon, the e-commerce giant offers an unprecedented opportunity for indie beauty entrepreneurs. “It’s the new Walmart. For years, Walmart represented 30% to 40% of a brand’s business, and brands became beholden to...
Jodi Katz On The Power Of Packaging To Communicate Brand Stories
Looking good is not all there is to the business of good looks. In today’s inundated beauty marketplace, Jodi Katz, founder of creative agency Base Beauty and former U.S. creative director of L’Occitane en Provence,...
The Ins And Outs Of Retail Intermediaries With Broker Mia Bell
Retail brokers are unheralded middlemen with the critical, yet underappreciated, task of drumming up sales. Mia Bell, one such broker, argues vociferously that sales shouldn’t be considered a bad word. “People don’t particularly like to do sales,...
Essential Intel From OG Essential Oils Guru Hope Gillerman
In 2008, the year doTerra started, Hope Gillerman was trying to break through to beauty shoppers at Henri Bendel with her essential oil blends line H. Gillerman Organics. She had a tough task. The recession...
Renee Tavoularis On Producing And Delivering The Right Content For Your Brand
Beauty brands today have to say something, not simply squeeze some drops into jars. Renee Tavoularis knows full well the power of communication. She previously steered digital strategy at La Prairie and put in place the behind-the-screen infrastructure...
Beauty Heroes’ Jeannie Jarnot Wants To Kick Fear Out Of Natural Beauty Shopping
Jeannie Jarnot, founder of beauty product discovery service Beauty Heroes, is our beauty hero. She broke down the personal-care ingredients to avoid in a simple pocket guide when clean beauty was a mere blip on the...
