No Stupid Questions

What Does Glossier’s Impending Sephora Launch Signal About DTC Distribution In The Beauty Industry?
Last week, Glossier, a brand that epitomized the direct-to-consumer craze of the mid-to-late 2010s, announced Sephora will start carrying its products both online and in stores across the United States and Canada in early 2023. Glossier had...

What Will The Sustainable Beauty Store Of The Future Be Like?
In this edition of Beauty Independent’s ongoing series posing questions relevant to indie beauty, we asked 11 retail and sustainability specialists, beauty industry experts and brand founders: What will the sustainable beauty store of the future be like?

Analysts Predict A Strong Holiday Shopping Season Despite Economic Troubles—And Offer Tips On How Brands Can Prepare For It
With the second half of the year just getting underway, retailers and beauty brands are busy readying for one of their briskest trading periods, but it may take more than usual to triumph this Black Friday and Cyber...

How Beauty Entrepreneurs Are Recession-Proofing Their Businesses
If the pandemic and its aftermath have taught us anything, it’s that the future is unknowable. So, predications should be viewed with skepticism. But, for what it’s worth, economists are largely predicting the United States is heading...

Buy Now, Pay Later And Beauty: Good Match Or Faustian Bargain?
With inflation and interest rates towering, it would seem to be the perfect time for interest-free loans. That’s the proposition of buy now, pay later (BNPL) services enabling consumers to space out the costs of purchases over a...

What Beauty Segment—Prestige, Mass, Masstige Or Value—Will Win In A Shaky Economy?
Inflation in the United States hit 9.1%, a four-decade high, in June in yet another reminder of the economic quagmire the country is stuck in. Facing the effects of persistent inflationary pressure, interest rate hikes and supply chain...