Knowledge
A Dose Of Digital Drama: Why Selling CBD Online Is Still A Struggle
Less than six months after the much-lauded passage of the Farm Bill legalizing the hemp trade, it’s proving not to be the panacea for CBD product selling many thought it would be. Beauty and wellness brands marketing CBD-infused...
CBD Brand Founders Discuss Differentiation In The Increasingly Crowded Cannabis Beauty Segment
In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 15 founders and executives: How do you differentiate your brand in the skyrocketing CBD market?
The Men’s Market Looks Downright Glowy (Hint: Male Face Masking Is Involved)
After leaving the stuffy finance sector a year ago for a more informal office environment at WeWork, where he’s senior sales associate, handsome trainer on the side Michael Taylor shaves only once every 10 days. “When I shave...
Retailers Give Some Love To Under-The-Radar Indie Beauty Products They Believe Don’t Get Enough Of It
In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 18 retailers: What’s an indie beauty product that doesn’t get the love it deserves?
Does Being Green Make Green?
Beauty brands are increasingly wearing sustainability efforts as badges of pride, touting the ways they’re working to save the environment from supplying refills to offsetting carbon footprints. Do these efforts, which can be tough on the bottom line,...
Why Small Beauty Brands Mean So Much To Mass-Market Stores Right Now
Indie beauty brands haven’t just had a significant impact on the prestige and direct-to-consumer segments. At the nation’s mass-market stores, they’ve nudged out legacy brands to score prime real estate. Without indie beauty brands injected into the merchandise...
