Knowledge
Minding The Books: Indie Beauty Brand Founders Share How They Make Sense Of Dollars And Cents
In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 15 founders and executives: Are financial documents scary as hell or second nature for you?
How Well Do Indie Beauty Brands Speak Millennial?
In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 12 founders and executives: How do you market to millennials?
Indie Beauty Brand Founders Share How They Overcame Major Business Obstacles
In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 12 founders and executives: What was the worst day at your business, and how did you recover from it?
Do The Skin-Fasting, Skip-Care, #NoBuy, #ShopMyStash And Sustainability Movements Add Up To A Pullback In Skincare Spending?
Last week, Alison Wu, the health and self-care guru behind Wu Haus, embarked on a seven-day break from beauty products in response to a Man Repeller article on skin fasting, a practice promoted by the company...
Do Your Skincare Products Live Up To The Hype? Le CultureClub’s New Digital Tool Will Find Out
Le CultureClub attempts to remove subjectivity from skincare shopping. Two years after it launched with a newsletter, the digital platform has introduced Rate Your Routine, an online tool intended to confirm whether skincare products meet consumers’...
Create The Perfect Trade Show Exhibition Space, IBE Style
As Indie Beauty Expo’s director of operations since 2015, I’ve seen hundreds and hundreds of trade show exhibition spaces from brands with sizable to small budgets, eye-popping to poor packaging, and simple to excessive assemblies. There have...
