Knowledge

Formula Botanica’s Lorraine Dallmeier On Arriving At The Right Manufacturing Process
Lorraine Dallmeier, director of Formula Botanica, an organic cosmetic science online learning platform, and co-founder of consultancy Green Alchemy, has advised thousands of beauty entrepreneurs attempting to put their ideas into practice. Their questions...

Celebrity Endorsements: Brands Share Their Favorite Famous People
In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 18 founders and executives: Which celebrity would you like to endorse your brand and why?

Crowdfunding For A Beauty Brand? Start Small
When Finnigan Jones and Lyndsey Johnson launched their first Kickstarter campaign last July, they sought to raise $75,000 during a 30-day period for their fledgling natural perfume brand Luna Noel. They’d prototyped about 100 units, but needed...

Melody Bockelman Reveals The Best-Kept Secrets Of Successful Beauty Brand Launches
Melody Bockelman is tearing down the wall of beauty industry secrecy. With several years working in contract manufacturing and launching e-commerce sites on her resume, she introduced the blog Private Label Insider in 2010 to answer questions founder...

Digital Platform Imbeau Is Out To Strengthen The Bonds Between Beauty Professionals And Their Clients
If spas, salons and cosmetics stores only interact with customers when they visit, the beauty businesses are severely limiting sales. Imbeau extends interactions well beyond physical locations to improve customer retention and revenues. The new cloud-based...

Organic Beauty Lover Andrea Lee On First Impressions, The Sorry Fate Of YouTube And The Social Consciousness of Young People
Organic Beauty Lover Andrea Lee started out like many natural beauty influencers: as a consumer on a mission to change. She had no idea that her switch to clean products, search for beauty treasures, zest for travel...