Knowledge
Fairy Tales Founder Risa Barash On The Realities Of The Salon Segment For An Emerging Brand
Risa Barash, owner and founder of Fairy Tales Hair Care, believes the traditional barrier between the professional salon and retail channels is undermining the growth potential of emerging brands. Four years ago, she confronted a difficult distribution question:...
Dream A Little Dream: Indie Beauty Brand Founders Identify Retailers They’d Like To Win Over
In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 10 founders and executives: What retailers would you be absolutely thrilled to land?
(Fresh) Face Forward: Makeup Artist Sheri Stroh On Why There Should Be No Shame In Natural Beauty
Celebrity makeup artist Sheri Stroh has a multidimensional relationship with clean beauty. She packs green cosmetics brands into her kit and wields their products to create looks that don’t mask women’s natural assets. “I always love to concentrate...
Indie Beauty Brand Founders Look Back On Key Lessons They’ve Learned
In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 12 founders and executives: What is one of the most valuable lessons you’ve learned about building a brand?
What We Talk About When We Talk About Wellness: A Conversation With Well+Good’s Melisse Gelula
From whether to try an AKT class to when it might be appropriate to take a zinc supplement, there’s a certain group of plugged-in readers — health-conscious, stylish, professional female city dwellers aged 25 to 50 — that...
Pink Moon Co.’s Lin Chen On Preparing For International Expansion
The United States is a gargantuan market, but there is plenty of potential sales for indie beauty brands abroad. Lin Chen is well aware of foreign demand for American exports, and the complexities involved with steering those exports...
