Knowledge
Paula’s Choice, BH Cosmetics And Vella Bioscience CMOs On Their Brands’ Marketing Priorities
Marketing has been reshaped in recent years thanks to the rise of social media and the powerful shift toward digital commerce. No matter whether a beauty brand is centered on direct-to-consumer distribution and...
Beauty Entrepreneurs And Executives Applaud The People Who Mentor And Inspire Them
In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 24 brand founders and executives: Do you have any mentors or people you turn to for encouragement, motivation and inspiration?
A Cosmic Guide To June 2021: Horoscopes For Beauty Entrepreneurs
June begins on the heels of a full moon lunar eclipse and Mercury retrograde, and will feature a new moon solar eclipse early in the month. Find ways to recalibrate the mind. It’s been a dizzying...
The Founders Of Odacité And Skin Design London Share Three Tips For Retail Success
Odacité founder Valérie Grandury has a clear rule of thumb when evaluating a possible retail partner—and it’s not to place her clean skincare brand in every store possible. “We pick the people we want to work with...
Why Most Beauty Brands Find Focus Groups Valuable—And Reasons Some Don’t
In this edition of Beauty Independent’s ongoing series posing questions relevant to indie beauty, we ask 15 brand founders and executives: Have you ever conducted a focus group?
What John Burry Learned About The Challenges Of Brand Incubators From Running Brandable
In the consumer packaged goods industry, a confluence of factors, including an influx of venture capital, low barriers to entry in direct-to-consumer distribution, shifting generational product preferences and retailers hungry for younger consumers, has sparked a boom in...
