Knowledge
Six Major Beauty Retail Changes The Pandemic Has Accelerated
Plenty of retailers took huge hits last year. According to Retail Dive’s count, nearly 30 filed for bankruptcy in 2020, including Neiman Marcus, Lord & Taylor and Century 21. However, amid the pandemic that shuttered stores and...
Launching A Product Is Hard. These Are The Steps Brands Should Take To Do It Right.
To Courtney Regan, director of global marketing and communications at Cosmetic Solutions, it can’t be emphasized enough that launching a product is the most pivotal milestone in a brand’s life cycle. “You’ve been through the product development...
Are Beauty Brands Getting The ROI They Want From Digital Advertising?
In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 26 brand founders and executives: What digital advertising have you tried, and have you gotten the return on investment you expected from it?
Move Over Skincare. Incubators Look To Other Categories To Grow Their Portfolios
Skincare, you’ve had a good run. As beauty incubators and investors eye the product landscape, they single out masstige body care, supplements and prestige haircare as big opportunities in 2021. During Beauty Independent’s In Conversation webinar last Wednesday,...
A Cosmic Guide To February: Entrepreneur Horoscopes
While 2020 was a series of disruptions and limitations, 2021 gives us a glimmer of hope. Though many brands were pushed to the brink and continue to face challenges, their ambition to succeed allowed for a...
16 Business Takeaways From The First-Ever The Pro Safety Beauty Summit
As the global health crisis drags on, it’s a crucial time for beauty businesses to channel the hard lessons learned in 2020 into roadmaps for success in 2021. During the inaugural The Pro Safety Beauty Summit organized...
