Rachel Brown
DTC Brands Have Proliferated In Domestic Markets. Now, Mayple Is Taking Them Around The World.
During a trip to Dubai last year that, in characteristic pandemic fashion, stretched from a planned two weeks to four months, Ammar Moiz noticed the cool brands he’d become familiar with living in New York were nowhere to...
B-Glowing’s New Hires And Read On Contemporary Luxury Beauty Consumers
The Hut Group’s acquisition of Cult Beauty and Sephora’s pickup of Feelunique will contribute muscle to the purchased e-tail properties to quash competitors, but could also provide competitors outside of conglomerates a specialness they didn’t have...
“A Truly Multicultural Brand”: How Urban Hydration Is Building A Business Resonating With Consumers Across America
While Psyche Terry’s 11-year-old natural skincare, haircare and body care brand Urban Hydration sells millions of items in over 10,000 retail locations today, its products were far from perfect day one. “They were ugly,” she admits. “The...
Media Lab Science Brings Clinical Testing Into The Social Media Age
A longtime beauty brand consultant, Ameann DeJohn was frequently frustrated by the difficulties of translating product testing into real-life content that consumers could understand to inform their purchasing behavior. “Video production was done by people that weren’t...
As Mental Health Matters Grab The Spotlight, Selfmade Raises $1M To Ritualize Self-Exploration Practices
With mental health matters grabbing headlines, Selfmade, a startup supporting the mind with beauty merchandise and digital resources, could hardly be more relevant—and investors are taking notice. They’ve committed over $1 million to fuel the spread of...
How Ultra Violette Became A Sunscreen Sensation Without Selling In The US
Americans, this article will disappoint you. Ultra Violette, the most sought-after sun protection brand to come out of Australia in recent memory, doesn’t have any immediate plans to sell in the United States. Federal UV filter regulations...
Is $161 Too Much For An Eyeshadow Palette?
In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 11 beauty brand founders: When Hourglass recently released a $161 five-pan eyeshadow palette, critics called the...
