Rachel Brown
What’s Behind The Epidemic Of Similar Packaging In The Beauty Industry?
Herbivore is not an identical twin, triplet, quadruplet or quintuplet, but the brand has many lookalikes in the beauty industry. And it’s not alone. Whether it’s Pat McGrath Labs, Fenty, Rodin Olio Lusso, Beauty Bakerie or Juvia’s...
E-tailer Switch2Pure’s Pop-up Enters An Elite Retail Lineup At Houston’s River Oaks District
E-tailer Switch2Pure has joined Cartier, Dior, Tom Ford, Stella McCartney, Harry Winston and Hermès at the luxury outdoor shopping complex River Oaks District in Houston with a temporary store that’s a prelude to a permanent location. The...
After Its Sales Soared 250% Digitally, BioClarity Takes To Stores With A Launch At Urban Outfitters
BioClarity is bounding into Urban Outfitters on a course to ban blemishes with its green goop. The apparel and lifestyle retailer represents the plant-based skincare brand’s first brick-and-mortar partnership after two years sticking to a direct-to-consumer model...
At Urban Pearl Collective, Clean Beauty Shoppers Can Get It All (Or They Will Be Able To Soon)
At Urban Pearl Collective, a shopper can pick up a biodegradable yoga mat, matcha whisk, blue light-blocking glasses, dry shampoo, eye shadow, serum, silk pillow and smudge sticks. Founded by Marguerite Gray Buer, the new e-tailer’s concept...
While Others Go Niche, Small World Brands Has Big Plans For Its First Of Several Global Brands
Small World Brands, a new beauty and wellness company, is going big with its first brand, Nuria, by establishing a global footprint and advocating for gender equality through girls’ education. Led by Naomi Furgiuele, a 15-year...
Plan De Ville, The E-Tailer Showcasing Emerging Fashion Talent, Branches Into Beauty
Fashion e-tailer Plan de Ville is translating its concept of championing rising designers to beauty with the launch of PDV Beauté. A section on the website, PDV Beauté is starting with the clean beauty brands Gloss...
Elle Johnson Is Dedicated To Everyday Luxury Skincare For On-The-Go Women
In 1931, Merle Norman began selling cosmetics sophisticated for her era to regular women out of a single studio in Santa Monica, Calif., where the motto, “Try before you buy,” conveyed the paramount importance of customer service. Nearly...
