Registered Nurse Alexis Stanley Launches Haircare Brand UniQurl To Suit Unique Kinks And Coils

Alexis Stanley doesn’t come across too many women like her atop beauty companies, but she’s out to change that. She’s launching haircare brand UniQurl with an ambitious mission to rectify stubborn strand problems and show the old beauty...

New Accelerator Program SV Beautytech Acceleration Starts With Nine Participating Companies

SV Beautytech Acceleration, the first beauty accelerator program not affiliated with a large retailer or brand, is underway with nine participating companies merging beauty and technology. Started Sunday in San Mateo, Calif., the three-week program is a...

Is Golde The Answer To Wellness’s Exclusivity Problem? Founder Trinity Mouzon Wofford Thinks It Can Certainly Help

Golde may be the least Goopy brand available at Goop. It’s led by Trinity Mouzon Wofford, a 25-year-old from Upstate New York and Black woman on a mission to democratize wellness rather than a Los Angeles-bred 45-year-old...

Is Setting An Unassailable Clean Beauty Standard At Retailers Like Sephora Impossible?

In a beauty industry full of slippery marketing concepts, clean beauty may be one of the slipperiest. Ask a dozen beauty executives to define it, and you’re likely to hear a dozen different answers. Amid uncertainty and lack...

Founder Gabriela Trujillo’s Immigrant Background Is Weaved Into New Brand Alamar Cosmetics

In the United States, immigrants have combined the best of their old countries with what they’ve learned in their new one. That’s what Gabriela Trujillo, who left Havana for Miami at 3 years old, attempts to do with...

Natural Skincare Brand CLN&DRTY, Which Takes A Steady Approach To Growth, Wins Small Business Prize

CLN&DRTY has gone from a down-and-dirty DIY project to an up-and-coming indie beauty brand. Started two years ago with homemade natural sunscreens resulting from Paula Hoss’s teething daughter gumming her SPF-slathered shoulder and causing her to panic...

Amazon Launches Indie Beauty Shop Dedicated To Emerging Brands Within Its Marketplace

The Indie Beauty Shop is open for business on Amazon. The world’s largest e-tailer is looking to the little guys to elevate its presence in the beauty industry with a new destination dedicated to emerging domestic and...