Rachel Brown
Vegan, Cruelty-Free And Halal-Certified New Brand Muskaan Takes Its Seals Seriously And Lipsticks With A Smile
You don’t have to trust Muskaan that its ingredients pass muster. The new beauty brand has the certifications to prove it. Muskaan is verified Halal, vegan, cruelty- and gluten-free out of the gate, and in the process...
Ceramiracle Heads To Hong Kong With A Launch At Mi Ming Mart And Mainland China Via WeChat, Pop-Ups
Chinese consumers are about to get a lot more familiar with Southern California brand Ceramiracle. The purveyor of topical and ingestible products has launched at Mi Ming Mart, a nine-unit beauty retailer based in Hong Kong....
Holistic Aesthetician Cindy O’Brien’s New Brand Liv + Grace Is The Result Of Extensive Back-Bar Experimentation
At her holistic aesthetics practice in Napa, Calif., Cindy O’Brien is akin to an enologist at the back bar. She oversees skincare formulas, considers the constituents carefully, experiments with her compositions and tests out the goods on her...
Aavrani Makes Indian Skincare Rituals Easy By Translating Them Into Four Steps
Aavrani is bringing Indian rituals to women’s everyday skincare routines. The brainchild of Wharton classmates Rooshy Roy and Justin Silver, the new brand is designed to enable busy beauty consumers to experience Indian ingredients such as turmeric,...
Department Stores Are Turning To Indie Beauty Brands, But Should Indie Beauty Brands Turn To Them?
In the late nineties and early aughts as department store beauty sections grappled with declining store traffic and competition from Sephora’s open-sell concept, retailers such as Bloomingdale’s and Macy’s squeezed in then indie brands Smashbox, Urban Decay and...
Brands, Retailers And Influencers React To Alleged Labor Law Violations At An Organic Personal Care Factory
Despite increasing demand for transparency, there remains a veil of secrecy separating beauty consumers from the factories making the beauty products they purchase. When that veil is lifted, the picture can be unsettling as Inside Edition reporting...
On A Mission To Help Breast Cancer Patients, Violets Are Blue Makes Moves At Retail
After being diagnosed with breast cancer in 2011, Cynthia Besteman left behind a lucrative career as a residential real estate broker to enter the beauty industry with a mission to improve women’s skincare and self-care. Now, she’s busy...
