Rachel Brown
Corporate Lawyer And Beauty Blogger Adia Goss Launches E-Commerce Site CVTD Beauty
Almost four years ago, attorney Adia Goss finally succumbed to her long-simmering passion for beauty and started a beauty blog called Adia Adores. Now, she’s taken her involvement in beauty a step further and launched...
How Fatboy’s Perfect Putty Crossed Gender Barriers To Advance Second-Day Hair For All
When Tyson Kennedy created Fatboy’s first offering Perfect Putty, he didn’t classify the matte finish pomade as only perfect for one gender. The longtime hairstylist, partner in the salon Cutler Brooklyn and lead singer of New...
The Perfect V Has Global Ambitions For Vagina Pampering
Indulging their bikini areas isn’t part of most women’s beauty routines. To convince them they should give it a try, The Perfect V is placing a priority on education as it pursues distribution. The emerging brand nudging...
Natural Grocer Erewhon Gravitates To Small Brands As It Builds Its Beauty Selection
The beauty selection at Erewhon isn’t about the big guys. Brandie Rossi, regional director of nutrition and assistant director of stores for the Southern California natural grocer, describes herself as a truffle hunter of the health and...
Dr Roebuck’s Cleans Up With New Packaging Emphasizing Its Australian Origins
Less is more isn’t only a mantra that applies to product ingredients. At Dr Roebuck’s, it’s meaningful for branding and messaging. Armed with a more than 30-year-old family skincare recipe, Dr Roebuck’s traveled from Australia to...
Sonäge Pushes Into Spas And Beyond With A Focus On Replenishment
Anisha Khanna, president and CEO of Sonäge, brings many of the lessons she learned from the 15 years she spent helping build Equinox to her current skincare endeavor. She zeroes in on customers returning to products regularly, getting them...
E-Commerce Site Navago Aims To Be Indie Beauty’s Marketing Megaphone
As the indie beauty segment has exploded, sales have soared, but so have the chances that brands will get lost in the shuffle. Navago has entered the segment to prevent them from being drowned out by the...
