S.W. Basics Widens Distribution With Launches At CVS And Whole Foods

S.W. Basics’ purpose is in its name. The brand strives to sell skincare basics and, to do that, it has to be available where people shop for basics. Increasingly, it is. After launching in 2014 at Target...

Makeup Artist Kristen Arnett Champions Healthy Beauty As The Next Big Movement In Makeup

After perfecting her beauty skills on the runway, Kristen Arnett is turning her focus to real people. The pioneering ingredient-conscious makeup artist has stepped away from fashion weeks to deliver educational content worldwide. Arnett is particularly interested in...

Retailer Lynn Steven Relocates And Renovates With A Focus On Clean Beauty

Retailer Lynn Steven is committing to clean beauty after years of selling both clean beauty and clothing, and a renovation and relocation in Vancouver, B.C. Clean beauty had risen to the top category at the store prior...

Indie Goat Soap Co. Gets A Very Indie Packaging Makeover

You can only milk passable packaging so much. As Indie Goat Soap Co. co-owners Heather Collins and Amanda Marino made the rounds at their local retailers in the Finger Lakes region of New York State, they were...

Talkshoplive Levels The Video Commerce Playing Field For Small Brands

Talkshoplive enables brand founders to sell products on home shopping from the comfort of their homes. Currently in beta mode, the new digital platform is bringing the concept of user-generated content to video commerce by allowing anyone...

There Are No Lofty Prices At Luci, Just Lofty Expectations For Products

Price and quality are often correlated in beauty consumers’ minds, but Heather Jones is out to convince them that correlation isn’t reality, at least when it comes to Luci. Her new brand vows to deliver products that pack...

Follain Set To Open 10 Stores Starting With Dallas, Seattle And Bethesda Locations

After focusing for more than a year on building sales via clicks, clean beauty retailer Follain is returning to its origins in bricks with three store openings slated for the second half of this year and...