New Brand Type:A Is Driven To Win Over Natural Deodorant Doubters

Do you want your deodorant to be a consummate underachiever? Of course not. Type:A, the opposite of a personal care slacker, is joining the ranks of aluminum-free odor busters on a Tracy Flick-esque mission to outclass the...

A.S Apothecary’s Amanda Saurin Takes A Spirited Jaunt Beyond Skincare With Fierce Botanics

Amanda Saurin has a great excuse to day drink. The herbalist and homeopath founder of A.S Apothecary has branched into the beverage business with the introduction of Fierce Botanics, a company that demonstrates the increasing reach...

New E-Tailer The Bloomi Is Out To Protect Vulvas Everywhere From Potentially Unsafe Products

The Bloomi is based on the premise that women shouldn’t make compromises with their sexual health and vulvar hygiene. Hitting the e-commerce scene as intimate care increasingly overlaps with the beauty industry, the new online store thoroughly...

From Magazines To Microcurrent: Beauty Editor Jamie Rosen Joins Device Brand Ziip Beauty

Jamie Rosen, beauty director at the magazine Town & Country, is joining Ziip Beauty as director of strategy and partnerships to refine messaging and generate buzz for the surging electrical skincare device specialist. The veteran editor, who...

Wooden Spoon Herbs Celebrates American Plants And Spreads At American Retailers

To Wooden Spoon Herbs founder Lauren Haynes, thinking locally is about what’s in the bottle. She estimates 90% of the plants used for her brand’s 50-plus products are from small domestic farms such as Owl Hollow Farm,...

Yubi Beauty Offers A Hygienic Alternative To Smearing Foundation With Fingers

Yubi Beauty is your fingers, only better. The new cosmetics tool brand from M&A attorney Adiya Dixon Wiggins is launching with two ergonomically-designed applicators to smooth makeup on faces with precision and without worries about hygiene issues....

Votary’s Founders Are On A Mission To Convert Customers Worldwide To Plant-Based Face Oils

Votary resulted from the pairing of beauty authority Arabella Preston, a London-based makeup artist whose client list includes Kate Middleton and Stella McCartney, and business brainiac Charlotte Semler, an entrepreneur with luxury companies crowding her resume and...