Beauty Editors Share Their Greenwashing Frustrations And The Sustainable Efforts They’d Like To See From Brands

The topic of sustainability brings up more questions than answers. Should brands really have to be responsible for the planet or is climate change a problem that should be left up to governments? If brands should be involved,...

How Beauty And Wellness Tea Brand Tease Transformed Its Business To Be Retail-First

Go to retail, omnichannel champions in the consumer packaged goods segment advise. If only it were that easy. Many of the barriers to entry in retail that existed when direct-to-consumer distribution boomed haven’t disappeared now that the DTC-focused...

Beauty Independent Presents The 2022 Beacon Awards Winners At A Virtual Ceremony

Olaplex CEO JuE Wong, Urban Decay and Caliray co-founder Wende Zomnir, Vegamour founder and CEO Daniel Hodgdon, and body care brand Kate McLeod took home top honors during the third annual Beauty Independent Beacon...

When Life Gave Her Lemons, Founder Holly Eve Kept Building Premium Body Care Brand Madame Lemy

Any beauty brand founder will tell you that entrepreneurship is full of ups and downs, but not many have experienced the dramatic peaks and valleys that Madame Lemy founder Holly Eve has. A...

What The Wander Beauty, Oars + Alps And KraveBeauty Founders Turned Investors Are Looking For From Brands

For many beauty entrepreneurs, the world of venture capital can be daunting. Crafting a compelling, data-driven story that will win over investors doesn’t come naturally to everyone. And as the ecosystem of beauty brands...