Clio, Ilia And Amyris Executives On What Makes A Brand Acquisition Material And Post-Acquisition Realities

Many founders think selling their brand is the ultimate sign of success, but striking the right deal is often complicated. Even $100 million businesses can have tricky paths to an exit. Clio, the sexual wellness device and...

The Tool DTC Brand Naturally Made With Love Is Using To Expand Its Business

Jennifer Woodruff was searching for a natural solution to treat her young son’s eczema after he was prescribed harsh steroid creams to manage the skin condition. She began whipping up healing...

Glossier Grant Recipient Deon Libra Set To Launch With Adaptogenic Beauty And Wellness Products

After Devin McGhee’s father passed away in 2018 from a massive heart attack brought on by stress, she realized she had to make lifestyle changes. “I didn’t want that to be my fate,” she says. Friends and family...

Eon Aims To Be A Safe, Effective Alternative To CoolSculpting

Eon is out to unseat CoolSculpting as the preeminent body contouring treatment. Starting last year, the United States Food and Drug Administration-approved robotic laser device began entering a mix of

Commodity Changes The Language Of Fragrance To Democratize It, Readies For A Sephora Relaunch

Commodity is on a mission to become a standard-bearer for modern American perfumery. The brand is working to achieve that mission by changing the language of fragrance to make it more accessible to American consumers and reentering...