
Opening Ceremony Alum Joyce Lee’s Lifestyle Brand Her Place Moves Into Beauty
Her Place has expanded beyond subversive hair sashes with Her Scent, an intimate body care collection launching today with a trio of products—$52 Her Everywhere Spray, $28 Her Bar Soap and $52 Her...

Treat Culture Is Driving Fragrance Prices And Sales Up—And Could Do The Same For Other Beauty Categories
In a development unsurprising to procrastinators scrolling TikTok, where the hashtag #baccaratrouge540 has 110.5 million views, LVMH Moët Hennessy Louis Vuitton-owned Maison Francis Kurkdjian, maker of the decadent scent Baccarat Rouge 540, was the most productive luxury fragrance...

For Its Target Debut, Supplement Brand Health By Habit Gets Cheeky With Marketing To Support New Libido Offering
Zuru Edge-owned supplement brand Health by Habit has entered Target stores nationwide with six of the brand’s eleven products each priced at $8.99: Men’s Multivitamin, Women’s Multivitamin, Energy, Collagen, Stress Relief...

How School House Is Creating Content That Indie Beauty Brands Can Scale
Getting back to growth mode following the depths of the pandemic has been a priority for Christopher Skinner’s beauty creative agency School House. After entering a strategic partnership with e-commerce marketplace authority Fortress Brands in fall 2021...

Bad Hair Days Have Been A Boon To Hair Accessories Brand Loza Tam
Bad hair days are a problem for many people—Loza Tam highlights data that 50% have canceled a date and 43% have bailed on a job interview because of them—but they’re a business opportunity for the hair accessories...