Source Beauty’s Maggie Spicer On The Competitive Advantages Of Sticking To Sustainability Amid Tariff Pressures
For beauty brands committed to sustainability, President Donald Trump’s tariffs are a huge test of the strength of that commitment. Source Beauty founder Maggie Spicer, a former trade attorney supporting sustainability and social impact in...
Marketing A New Beauty Product: What Indie Brands Really Spend
In a recent No Stupid Questions story, we checked in with 10 beauty consultants, including two who had opened and closed their own beauty and wellness brands, for estimates on what it costs for an...
Beauty Brands Return To Polished Scripted Campaigns To Stand Out From The Sea Of UGC
Noticing consumer packaged goods brands increasingly playing with high-production content, Tower 28 director of marketing Alex Kalatzis decided it would be a good idea for a campaign promoting the latest product launch, GetSet Matte Powder Blush. GetSet™...
Boy Smells’ Rebrand Doesn’t Pass Its Dedicated Fans’ Sniff Test
Amid a wave of gen Z enthusiasm for fragrance, Boy Smells unveiled a gen Z-oriented redesign last Friday that’s been met with loud opposition on social media from its fervent fans who bemoan it for sanitizing the...
FirstLook’s Brian Folmer On What Investors Really Want To Learn From CPG Brand Pitches
One of the first steps to a consumer packaged goods brand nailing down investment is getting the brand’s goods to a person who invests. That’s FirstLook’s entire proposition. Launched by CPG investor Brian Folmer, the Cleveland-based...
